The journey began with a working session between Tra Viet Tu and the project team on the afternoon of June 23, 2025 in Hanoi.
On the afternoon of June 23, at the tea room of Tra Bien Viet Tu at 30 Nguyen Thi Dinh, Hanoi, the first working session between the project team, experts from the Research Institute for Organization and Digital Economy (RIDE) and Tra Bien Viet Tu officially launched the journey of applying AI to business operations. The working session was not just a meeting, but a cozy tea-drinking space, where tradition and technology meet in the quiet, elegant space of tea.
The meeting took place at the tea room of Viet Tu brand.
The meeting was chaired by the Director and Project Coordinator from the Institute for Organizational and Digital Economy Research, with the participation of two AI consultants - Ms. Hoang Ngoc Trinh and Ms. Dang Thanh Mai. Representatives of Viet Tu Sea Tea, with CEO Ms. Pham Thi Thanh Huong and a team of close-knit staff, shared passionate stories about the journey of producing sea tea in Quang Ninh - a land famous for its scenic spots, but few people know that it is also the place that created the first sea tea brand in Vietnam - Viet Tu tea.
Some sharing about Viet Tu tea brand
Ms. Huong confided that Viet Tu Sea Tea is not just a tea brand. It is a burning passion for bringing tea drinkers not just a drink, but a refined, serene experience. In the space of 2 tea rooms that are elaborately and meticulously decorated, guests can not only enjoy tea, but also immerse themselves in the artistic space: painting, music, and workshops on tea production - all of which are held regularly to be closer to customers.
The meeting became truly special when the project team had the opportunity to survey employees' opinions about their "pain points" in their daily work. This helped the consulting team better understand the opportunities to apply AI to work - from work automation, data management, to optimizing marketing processes. To illustrate the application of AI in marketing, expert Dang Thanh Mai shared a very general overview of command techniques to effectively use ChatGPT/Gemini. The Viet Tu tea team had the opportunity to practice directly with the expert's guidance - which promises to be one of the key training contents of the following working sessions and is highly anticipated by Viet Tu.
Consultant of Viet Tu's employee survey project on daily work
Ms. Huong, with her passion for elevating the first sea tea brand in Vietnam, shared that AI will be a useful tool in marketing, from creating content, editing short videos, to analyzing the tea market and identifying potential customers. This is an opportunity for Tra Bien Viet Tu to not only maintain the excellent quality of tea but also expand its influence and connect with new customers through modern methods.
Exciting training session between experts and Viet Tu tea team
Expert Dang Thanh Mai gave a detailed introduction to the project to support businesses in applying AI, as well as training on general awareness of AI for all employees at Viet Tu. Lively discussions took place among members in the tea room, together identifying the opportunities that AI can bring to improve productivity and work results, especially in building an effective marketing strategy for Viet Tu Sea Tea.
CEO Tra Viet Tu and the spirit of integration when approaching AI
Ms. Pham Thi Thanh Huong, CEO of Tra Bien Viet Tu, is not only a passionate leader with quintessential sea tea products but also a very inquisitive person, especially in the context of the world changing strongly thanks to technology 4.0 and digital transformation. With the spirit of continuous learning, Ms. Huong always researches and applies AI tools, such as ChatGPT, to improve work efficiency and improve marketing strategies for Tra Bien Viet Tu. She believes that in the digital age, applying AI is a necessary step to bring Vietnamese tea products closer to global consumers.
The company showed a strong commitment to the project when Ms. Huong required all employees to not only understand but also practice using AI properly, in order to achieve the expected results. The seriousness in implementing this digital transformation is not only demonstrated through marketing strategies, but also a great commitment to optimizing workflows and expanding the ability to connect with customers of Tra Bien Viet Tu.
We - the project team believe that when the art of tea tasting is combined with the power of technology, it will bring about breakthroughs, creating a strong and sophisticated Vietnamese tea brand. This is the beginning of a journey that not only changes the way businesses operate but also enhances the value of the Viet Tu sea tea brand.
Learn more about Viet Tu tea brand here!
Viet Tu Tea - Tea for elite Vietnamese people.
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